Davis, W.Va. — The Tucker County Convention and Visitors Bureau (CVB) recently released its
annual report, showcasing significant growth in tourism in 2022. According to KeyData statistics,
Tucker County vacation rental occupancy increased by 18%, with the highest increases in July
and February.
Tucker County witnessed consistent travel patterns in 2022. Despite experiencing
below-average snowfall, the investment in Timberline Mountain to offer a reliable winter
experience led to continued growth during the season.
According to the CVB’s website data, Tucker County is a desirable tourist destination among
individuals from various states. Virginia emerged as the top state in terms of site visits,
surpassing in-state residents. Additionally, the site attracted numerous visitors from
Pennsylvania, New York and Ohio.
The CVB’s mission is to enhance the tourism industry in Tucker County. To fulfill that mission,
the CVB expends the majority of its budget on advertising. At the end of 2022, the CVB
expenditures reflected 73% on advertising, 22% on payroll and 5% on operational expenses.
Exceeding the West Virginia Association of Convention & Visitors Bureaus’ accreditation
guidelines of 40% on advertising, 40% on payroll and 20% on operational expenses.
This approach has yielded impressive results in 2022, including the successful Take in Tucker
campaign. A Scavenger Hunt-specific portion was included in the campaign and enticed
participation from over 250 individuals and resulted in 1,250 visits to prominent outdoor
attractions in Tucker County. The campaign also introduced a new video series that ran
throughout all four seasons and promoted summer activities in Tucker County, generating over
29 million impressions and 24,025 clicks.
The spring/summer campaign, which included the Take in Tucker general and Scavenger Hunt
portions, received approximately 52 million impressions and 84,000 clicks, while the fall
campaign had over 6 million impressions and nearly 12,00 clicks.
The CVB also received 11 Marketing Sponsorship requests in 2022, awarding close to $14,000,
and encourages more organizations to apply in 2023. In addition to the Marketing Sponsorship,
the CVB has introduced a Tourism Sponsorship to support tourism development and enhance
the visitor experience in Tucker County. To apply for either sponsorship opportunity, contact
Jessica Waldo, Executive Director, by email to obtain an application form.
To view the 2022 Annual Report, visit the Tucker County CVB website at gettuckered.com.
