Bowden, West Virginia – Marsha Waybright, property manager of Laurel River Club Bed & Breakfast and owner of Laurel Fork Farm, recently met with West Virginia Senator Shelley Moore Capito’s staff during the Meta Leaders Network annual conference. Joined by fellow West Virginia entrepreneurs, Marsha emphasized the critical role of digital marketing tools for her small business.
During the meeting, Marsha highlighted how targeted advertising helps guests find her family-owned business located on a 250-acre working farm in Jenningston, WV. She shared insights from her own experience as she has connected with new guests from around the world, where targeted ads enable direct customer engagement in a rural location.
“As I shared on Capitol Hill, our location works both for us, and against us. While our scenery is breathtaking, our location is tucked away in a rural part of our state, and our access to marketing resources—such as physical billboards—aren’t always successful. We must be resourceful like the homesteaders before us, which we have found can be accomplished through targeted marketing,” Marsha shared.
“We are now able to reach new guests to stay at our Bed and Breakfast,” Marsha continued. “In fact, thanks to digital tools like targeted advertising, we have welcomed guests from 67 countries across the world, including our most recent guests from Tanzania and Germany. The broader our message is shared, the better our business does.”
Marsha also shared how her Bed and Breakfast uses their Facebook profile to connect her community to share new agricultural training and learning opportunities available on the farm. By leveraging these digital tools, Marsha and other small business owners are able to raise awareness of their businesses and drive success in their local communities.
