Pleasant Valley, W.Va. — The West Virginia Pepperoni Roll Trail has expanded and now features popular local varieties from Tucker, Monongalia and Greenbrier counties.
The Marion County Convention and Visitors Bureau teamed up with the Clarksburg Visitors Center in April to release the WV Pepperoni Roll Trail, a special initiative directing folks to visit local bakeries to earn points and collect prizes.
The trail includes original places like Country Club Bakery, Tomaro’s and Colasessano’s. After receiving community input, the trail will now include stops in Morgantown, Thomas and Lewisburg with Chico Bakery, Mountain Top Convenience and The Humble Tomato, respectively.
Chico Bakery is a family-owned bakery that has been part of the West Virginia community for over 100 years. “This trail gives visitors the opportunity to experience a true taste of our region’s heritage,” Steve Bowen, Chico sales manager, said. “We’re honored to have Julia’s Pepperoni Rolls featured on the Pepperoni Roll Trail.”
Mountain Top Convenience stays true to the character of the pepperoni roll and offers a convenient grab-and-go roll. They also stray from tradition and created the PBR: pepperoni, bacon and cheddar; or pickle, bacon, ranch, cheddar.
The Humble Tomato provides another unique take on the pepperoni roll. They’ve taken a coal mining tradition and made it fancy, elevating it with parmesan cheese and a house-made marinara sauce.
“[The Humble Tomato] has a distinct Italian flavor and is baked to a golden brown … Perfection!” Beth Gill, director of marketing for Experience Greenbrier Valley, said.
To experience all the variations, travelers and locals can register to participate in the WV Pepperoni Roll Trail online and instantly receive the digital passport via email or text. Once downloaded, visitors can check in to bakeries around the state to earn points and unlock exclusive Pepperoni Roll Trail prizes – including an official sticker, food baggie and lunch tote.
Accessing the Pepperoni Roll Trail Passport is easy
- Navigate to https://marioncvb.com/wv-pepperoni-roll-trail/.
- Register to get your West Virginia Pepperoni Roll Trail Passport by filling out your contact information.
- After signing up, the digital passport for the Pepperoni Roll Trail will be delivered to your phone via text or to the email provided.
- Discover the Italian Appalachian bakeries of West Virginia! Open the passport on your phone, scroll to find the location you’re visiting and check in to mark it off your list.
The trail highlights 15 spicy bakeries across West Virginia. The 16th stop, however, is full of pepperoni, but it is not a bakery. The Great Pepperoni Roll Drop is the only non-bakery on the list. Get double points by attending Mannington’s New Year’s Eve Celebration and watch a massive pepperoni roll drop from the sky at 11:59 p.m. Dec. 31.
For more information on the WV Pepperoni Roll Trail or to register for a digital passport, visit https://marioncvb.com/wv-pepperoni-roll-trail/.
To give your recommendation on what other pepperoni roll bakeries to include, email info@marioncvb.com.
About the Marion County Convention and Visitors Bureau The Convention & Visitors Bureau of Marion County, Inc. is a nonprofit marketing organization that develops the area’s tourism industry and advances Marion County as a desirable destination using the area’s vibrant culture, history and natural beauty.
About the Clarksburg Visitor Center The Clarksburg Visitors Bureau works to develop, strengthen and promote Clarksburg, West Virginia through digital marketing, advertising, media relations and visitor center services.
