Petersburg, W.Va. – The Grant County Bank today announced the official transition of its name and brand identity to Highlands Bank. The change marks a significant milestone in the institution’s long history of service and now better reflects its continued growth across communities throughout the region.
The new Highlands Bank brand includes a new logo and tagline, refreshed signage and informational materials in the branches, updated social media channels, and a redesigned website at www.highlands.bank.
“The response since we announced the Highlands Bank name has been overwhelmingly positive,” said George Ford, President and CEO. “Revealing the full brand identity today builds on that momentum and reflects the pride we feel in serving this region.”
The transition is a brand update only. There will be no changes to ownership, customer accounts, services, or day‑to‑day banking operations. Customers will continue to work with the same local teams they know and trust, and all existing accounts, digital banking tools, and branch services will remain fully intact.
“As our bank continues to grow, it’s important that our brand reflects who we are today,” said Donald J. Baker, Jr., Chairman of the Board. “The Highlands Bank identity brings a modern, unified look to an organization that has always been rooted in local relationships and dependable service.”
Rebranding Celebrations will be hosted at all branch locations with the main celebration taking place at the Petersburg Branch from 11:00 a.m. to 2:00 p.m. with refreshments, giveaways, and information about the transition.
About Highlands Bank
Highlands Bank was chartered as The Grant County Bank, a West Virginia state bank on August 6, 1902, and began operations on August 15 with its first office in Petersburg, WV. Our mission of providing financial services and products to families, small businesses, and the agricultural community has served both our customers and the bank well over the years.
Subsequently, the bank has expanded its marketplace throughout the Potomac Highlands and now operates a total of seven offices in six counties which encouraged the name change from its original name in July 2026. After more than a century of continued service, Highlands Bank truly embodies “Strong Roots, High Values” and is a subsidiary of Highlands Bankshares, Inc., also headquartered in Petersburg, WV.
You can learn more by visiting www.highlands.bank.
