Recently, there has been a lot of discussion within our local communities regarding a can of Bud Light that was produced for a social media influencer. We want to provide some clarification to our local business partners and friends as there is currently an abundance of unclear and false information circulating about this topic.
AB is “our largest supplier with a very large media presence, including hundreds of influencers. The recent Bud Light influencer campaign that has gone viral was not a political statement, nor was the can intended for market distribution and it’s not “for sale to the public.” It wasn’t produced in an AB brewery but rather a “third party agency. This particular can design decision circumvented the proper approved channels and this lack of oversight is being addressed.
A large percentage of our operating budget goes to supporting local businesses, organizations, and events throughout our market consisting of charitable donations, gun bashes, golf tournaments and others. In fact, 25 cents per case for every case of Busch Light sold is donated to support the agricultural industry.
We ask that you continue to support our brands and our business, as we have supported you and our communities throughout the years. Please don’t let a viral video made by an influencer from far away erase the friendships we have built and all the good we have been able to do together in our communities.
Scott Parkes, Owner
Northern Eagle Distributing
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