Bridgeport, W.Va.—WVU Medicine United Hospital Center (UHC) raised awareness by participating in the Pink & Pearl campaign. The campaign united the power of pink for breast cancer and pearls for lung cancer to promote early detection and prevention across West Virginia.
October typically shines a spotlight on breast cancer awareness. However, the message is broader at UHC: pairing the familiar pink ribbon with the subtle symbol of pearls to also champion lung cancer screening and prevention.
Breast cancer remains the most commonly diagnosed cancer among women, but when it is found early, the five-year survival rate can reach 99%. “Early detection through regular mammograms and self-exams greatly improves outcomes and treatment options,” said Meredith Williams, MPH, RN, OCN, Regional Director of Cancer Services, WVU Medicine’s Central Region.
November shines the spotlight on lung cancer the second most common cancer among both men and women and the leading cause of cancer deaths in the United States.
“Because lung cancer is often diagnosed at later stages, early screening is especially critical,” said Nick Baker, MD, thoracic surgeon at UHC Lung Center. “By joining forces under the Pink & Pearl campaign, UHC hopes to build on the strong recognition of breast cancer awareness and extend that same energy toward lung cancer education, screening, and prevention.”
The following are screening options available for breast cancer
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Women are encouraged to perform monthly self-exams and talk with their healthcare provider about clinical breast exams and mammograms.
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Mammograms can detect cancer before a lump can be felt, allowing for earlier treatment and better outcomes.
For detecting lung cancer, UHC offers annual low-dose CT scans for people at higher risk, specifically current smokers, former smokers who smoked 15 years and are 50-80 years old, or people with a 20-pack-year history. These scans can identify small nodules before symptoms appear or the disease spreads.
West Virginia continues to face higher rates of smoking, radon exposure, and later-stage lung cancer diagnoses. The Pink & Pearl campaign encourages residents to be proactive:
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Talk with a healthcare provider
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Ask about personal risk factors
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Schedule recommended screenings
For more information or to schedule a lung cancer screening, visit: wvlungcenter.com. For information concerning breast cancer screening contact your primary care physician.